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Super League finally has a new patron. In a decade-long contract, Nike will sponsor a total commitment to more than two hundred million US dollars of Chinese Football Association. Now wait is four brands have signed with other clubs and other matters relating to consultation in 2010. As long as these brands agreed to in 2010 are no longer a priority, and these clubs renew Super company and G16 (next Super 16 club) will sign the contract provided by Nike. This means that, starting in 2010, G16 full dress uniform, including the Super League with the ball and the referees, match officials of clothing, all planned by Nike. That first decade until 2018, when Nike to give the total sponsorship fee G16 will reach $ 30 million. bottoming Super reporter on this call Nike (China) Marketing Wang Hong, it said, "Now the news is indeed a lot outside, but not the Nike released its own out, probably because of the recent good performance of the Asian Champions League, national football election Shuai and other events to increase public awareness of the event itself speculation. " relative to Nike's low-key, the outside world reflect on the matter considerably. "Sports Weekly" Strong Yen, vice president believes that "super this season, will rebound. Coupled with the Football Association to adjust, AFC repackaging is good news." Yan strong market judgment quite convincing. This season, the Italian tire manufacturer Pirelli title, make Super League "foreign" eyebrow breathing, Pirelli also to pay the $ 50 million of the named fee, in a sense, is a super business outlook affirmed; CCTV broadcast the Super recovery, but also for the Super remodeling business image and lay a hint. Beijing Guoan return to Beijing Workers' Stadium, which is a Beijing fans excited for a while. According to the reporter, the AFC Champions League AFC Champions League will now begin to imitate the model, has s cheap air jordans online tarted military expansion, a substantial increase in prize money, the intensity and the degree of competition is certainly exciting strengthen much, so the number will be more attention, sponsors will be more many. Now the super main sponsor Pirelli tires and Nike, is also quite appealing. Beijing a dynamic sports consulting company president Zhang also agree Super business prospects: "In the past two years, both domestic and sports agency, or sports brand, the prospects for Chinese football are very optimistic about the potential audience in spite of the country. effects team, Chinese football has repeatedly plunged brand image, but for now has basically bottomed out. " Many industry insiders believe that "commercial prospects of the upcoming Super show, do not confuse the league and the national team"; and "the right to speak in the gradual increase in the league committee" is also a lot of people in the industry optimistic about business prospects in the important super factor. Pirelli title I do not know whether it is accidental, but well versed in the Chinese sports market, Nike is probably saw this opportunity, it resolutely its resources firmly in hand. The Chinese Football Nike Lee On the football this project, Nike's global sponsorship market and influence behind its rival Adidas. "In the way the product plus cash in the public image of Chinese football the most vulnerable time, Nike has reached the level of the public relations effect of temporary relief," Yan Qiang said. Game sponsor swore not to say, two hundred million yuan for the super company is definitely a crazy number. affected by the economic downturn, Nike's fourth-quarter sales figures have for the first time reflects the impact of the economic crisis on the company. In response, Nike's management has made clear that "the future of margin pressure will increase." "Nike also being adjusted inter Cheap foamposites for sale nal organizational structure, announced on the 20th of this month from the original four business area into six business areas, the Asia-Pacific region had become Greater China, directly under the headquarters management. Greater After adjustment, only a two-part independent Japan region and emerging markets. sufficiently reflected the importance of the Chinese market. "Zhang said. It is based on urgently seeking to maximize profits, so the growth is crucial for the Chinese market. And as a good marketing brand, Nike also need access to sports resources. In Zhang seems that Nike will increase their influence. Including large packaging team, in the dissemination big promotion, which will be for the Super positive business impact. In addition, there may be added Nike incentives to attract other sponsors follow. Early years, a Coca-Cola market participants contacted Zhang said: Coca-Cola in the choice of sports endorser, Nike will follow sometimes. 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