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The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, foamposites for cheap the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, th jordans on sale mens e defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of Retro jordans for sale money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is loca cheap air jordans online ted in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunit Cheap foamposites for sale y to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.memory it is not the first time Nate Robinson in Air Jordan in the field of 11 "Concord", this has been moved to New Orleans, small potatoes as a Sneakerhead identity is still dazzling, of course, the black and white color of the Air Jordan 11 "Concord" is the classic of classics, on the field wonderful also add a lot of color.NBA NBA star "emperor" James turns 32 years old today, he played for the champion Cleveland, seems to be that he reached the seventh consecutive championship. James's 32 birthday at even 7 years of Shanxi NBA Championship The knight of the yesterday in the 124 to 118 may go home court of Boston Sal Dick, with 24 wins and 7 losses record on the eastern dragon throne, the League record is ranked third, behind Jinzhou Warriors (28 wins and 5 losses) and Sanantonio Spurs (26 wins and 6 losses). James's 32 birthday at even 7 years of Shanxi NBA Championship The knight of the (Kyrie Irving) defender Erwin blessing in Instagram offer: "Happy birthday, good brother @ James James (LeBronJames). This is really wonderful. To motivate people, do you. To celebrate!" James has career totals of 27 thousand and 544 points, the highest score before they reach the age of 32 players in NBA history. In addition, James continuous 6 degrees, a total of 7 times into the championship, a retired legend Jordan (MichaelJordan) did not reach the milepost. James's 32 birthday at even 7 years of Shanxi NBA Championship James in 2007 for the first time the Knights scored the championship in 2010, the Miami heat to wear jerseys, for 4 consecutive years since 2011 2014, James jumped off the title; contract to knight, 2015, led the team to the championship in 2016 years. has been to compare Jordan with James. James Wong said: "I have never (compare yourself with Jordan), because we play very different. He is more like scoring, was often in the box big kill four. But we play is not the same, my body is different." The knight of the pellet, and James several teammates Premiership giants Liverpool investment (Liverpool), on twitter (Twitter) for his birthday. The knight of the (Richard Jefferson) striker Jefferson Snapchat in downtown James, upload photos with a description of the cold chamber, "James's birthday". ??????????????white jackets Family room Love the chairs Perfect with our sectional ????????wallets with safety chain She only uses quot good quot ingredients Reasons Why The Barefoot Contessa Is Better Than You jackets Family room Love the chairs Per" /〉 ????????women sneakers at kohls So true ????????sterling silver rings wholesale india WOW WOW WOW This DIY staircase makeover was accomplished in a weekend and looks like a professional job Need to tackle your own staircase makeover Come check out full details from Designer Trapped in a Lawyer s Body ????????white jackets Family room Love the chairs Perfect with our sectional Nike Air Presto "Olympic" classic return to 2016-07-10 10:45:48 as the classic of Nike, this return is also a big stir. 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The famous slide brand Vans Vans LXVI Python, with highly functional shoe design, this time for the spring and summer this year to create a new "series". Which covers Prime, Segment, Locus, Parameter and Iso and many other type of shoes, the design with neutral grey tone, and the use of high-tech materials light and breathable crafted, with Python, and the red and yellow decorative details on vamp, skill performance at the same time, also have fashion sense and the sense of science and technology. Currently, the new Vans LXVI "Python" series has been purchased via Vans. 0.jpg (87.97 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 1.jpg (108.71 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 2.jpg (89.92 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 3.jpg (105.75 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 4.jpg (109.99 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 5.jpg (92.95 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 6.jpg (87.61 KB, download times: 0) download attachment save to album 2014-4-24 upload at 11:44 2014, spring and summer0.jpg (276.86 KB, download number: 0) download attachments saved to the album 2015-10-19 14:58 upload& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] French luxury goods and sports apparel group Kering are joining the global fast-fashion retailer H & amp; M, to support start-up companies Worn Again developed a revolutionary new fabric production process, which is characterized by fiber recycling, in short, is to make clothes change clothes. According to the AFP news: Worn Again from the UK company, has developed a textile chemical recycling technology: separation and extraction of polyester fiber and cotton yarn from old or unused clothing and textiles composition. Development of new processes using this separation technique, the recycled polyester fiber made from cellulose compounds and new fabrics. Create a textile "recycling resource model." The process has entered the final stages of development, will be held in Kering's sports brand Puma and H & amp this year; to test the M's supply chain. The technology is expected to replace polyester fibers - this from a non-renewable resources such as oil refining, the future may provide a new more environmentally friendly raw material for the cellulose fibers and fabrics. The most important thing is that this new technology to solve the prime problem of textile recycling, namely: how to separate the mixed fiber clothing, how to separate the polyester fibers and fiber composites pigments and other impurities. It is reported that in 2014 global production of polyester fibers and filaments of approximately 65 million tons of cotton fiber. By 2020 the demand for these fiber products will reach 90 million tons. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. HONGKEE), another pound of cooperation is coming! earlier exposure of Stussy x Nike SB Trainerendor shoes finally officially released! Shoe money is absolutely following the Flyknit and 1+ Lunar that Supreme and Nike cooperate to build, this year another paragraph of attention attracts couplet to make. New shoes are equipped with a cushioning ability, outstanding Phylon midsole, and from the Nike SB ski boots exclusive outsole structure, to ensure the shoe grip performance. In the design aspect, the new work uses the mesh cloth to make the vamp, matches the Air Trainer 1 belt design, and uses the fluorescent color system to adorn in Swoosh, the modelling is quite dazzling. In addition, the tongue and heel pull more printed with the Stussy logo, highlighting Stussy Street Royal status. tiger, come again, watch out! At The Good Will Out fine / X Onitsuka Tiger / Nike Air X-CaliberNike tuhao gold new Max 2013 Leather QS White/Metallic Gold color comments on : "tigers come and go again, be careful!"! At The Good Will Out fine / X Onitsuka Tiger X-Caliber a Nike Nike / Air tuhao gold new Max 2013 Leather QS White/Metallic Gold color Reebok released a Reebok LX 8500 last year, similar to the first year of 1985. The recent exposure of a more modern color, black and green as the main color, retro flavor. It is reported that the shoes are currently sold in some foreign websites, interested friends can pay more attention. source: SIZE offering information / Air Jordan 11, Low GS, Aqua Safari, Elite re exposure / Nike, KD 6, Elite turbo green review last article: sale information / Air Jordan 11 Low GS Aqua Safari next article: Elite re exposure / Nike KD 6 Elite turbo green